Fabulous Friday!

It's Friday... of a long weekend! Love those the best... So this weeks blog is by Jun Loayza an avid blog writer on all things to do with being (and becoming) a successful entrepreneur. I love his writing style, and his honesty. (plus it is really informative and helpful!)

Enjoy...

www.junloayza.com

and Happy Turkey!

Digital Print VS Offset

This is a question Cinnamon comes across almost every day! I am always talking about it with a client for their new business cards and promo pieces- and nearly always trying to help them decide which one is the best choice for them. And that's just it- it's a choice. Both with their pros and cons.

The industry of print in general is a HUGE one. I would like to think I know quite a bit about it, but on the grand scheme of things... well I know only a chunk. It is a huge industry to know WELL. When it comes to all the options - there are just too many to count. Understanding paper weight is a whole under taking on its own.

So when it comes to print.. what is the best solution? There really isn't a clean cut answer to this. It depends on so many things! Check out this great article that explains the differences between offset and digital and both of their advantages.

Long story short, I say finding a printer you love is like finding an exceptional hair stylist. VERY hard. You know, one does a great cut, but they can't seem to nail that golden blond you want so badly. Or, maybe one is really friendly, but can't seem to get those bangs just so. Same goes for printers.

In the end, whetever your choice, make sure the print job is exceptional. For me and my clients? We use both... switching back and forth depending on the product , the market and the purpose.

Happy Printing!

Logo 101

We've been busy at Cinnamon designing lots of brands this month! Some things to remember when working on your own brand:

1. Know what your logo represents and how it reflects your business
2. Make sure logo can be described. (ie the Nike Swooooosh that looks like an abstract check mark)
3. Make an impression. Is your logo memorable?
4. Does your logo work in Black and white? Is your message still as identifiable?
5. Can your logo be scaled down to an inch by an inch and still look good? Too much detail can be a bad thing!
6. Choose your colours wisely. Do they print well? Do they complement each other? Do you have more then five? Eeek...

Reflect on your brand... bottom line. Keep it simple.

Pretty Tweets!

Cinnamon loves all things pretty- and that includes social media. Want to leverage your business and create consistent branding? Make your Twitter page pretty! Cinnamon just finished this cute one for Sugar Baking in Toronto. Catherine, the owner and baker extraordinaire has the sweetest look and it wasn't hard to capture this for her twitter page!

Check out her pretty site at www.sugar-baking.com...

Her new twitter page should be up in no time!

Fabulous Friday! On a Sunday...

Friday at Cinnamon was a bit crazy so our weekly highlight of fab blogs got pushed to the back of the priority list. Now that we have a moment, we want to showcase Jessica Claire. I was told about her photography about a year ago, and I can't help but check out her beautiful photos at least once a month. She captures moments so beautifully - every shot she takes is so full of energy.

Love it!
www.jessicaclaire.net

RP HR Consulting Brand!

Cinnamon and Blackbird have teamed up to work with Ramona Packham of RP HR CONSULTING to create a sophisticated and colourful new brand.

We are so excited to get moving on all of her marketing pieces and create a sleek warm look for her new website coming soon.

Watch for it!

Cherry Pie Duds at HUSH - coming soon!

Cinnamon is SO excited to confirm that Cherry Pie Duds will be sold at HUSH in Westboro. The owners of HUSH have been so supportive, and we can't wait to officially get them in there in 2 weeks!

Official launch coming soon, so stay tuned!