Monday, March 29, 2010

Cinnamon Teams up the IABC

We are working away with a busy team to prep for the IABC Awards Gala here in Ottawa on June 1st. Cinnamon is working with tons of great people to ensure this event is a huge success!

Our role is to make sure everything looks spiffy for the big night and we are having fun working on the chic images that match this years location at the Chateau.

Here's a sneak peak at the royal look! Want to know more? Click here to visit their site!

Friday, March 26, 2010

2010 Chamber of Commerce Golf Tournament Gets a New Look

Cinnamon is thrilled to be working with the Ottawa Chamber to create this years August 24th Annual Golf Tournament brand. Our new co-op student, Beverly Hyatt, has been working away on making this years look regal and fresh.

This is your sneak peak, watch out for the program look as well as the website banner.

Thursday, March 18, 2010

The Fuchsia Girls!

We are still having fun with Tina over at the Fuchsia Factory working away on her promo pieces! Check out the girls all hanging out together on this fun piece for her water bottles...

Haven't been to an event yet? It is a must! Check it out here!

Spicing up the Ottawa Chamber of Commerce

Cinnamon is so pleased to be working along the dynamic team at the Ottawa Chamber of Commerce on a complete rebrand. Just met with them yesterday to get ready for the summer job and we can't wait to get started.

Not a chamber member? Check out their current site here!

Watch out for the new look!

Monday, March 15, 2010

Competitor, Collaborator or Inspiration?

We are so thankful to be surrounded by amazing people everyday. We're talking outgoing, bubbly, kind, professional, detailed, funny, creative, and driven - to just name a few. We are lucky to work with inspired people with big dreams and big ideas... and we would like to think we learn from them all.

Every day, I swear is a learning curve, and today... a new one hit us at Cinnamon. We live in a somewhat small city. The kind of city where everyone knows everyone. For businesses (if you are running one that people generally say good things about) this is a great way to grow and to gain referrals, connections and solid peers. Unfortunately, it also means, the odds are you will run into your competition more often than you may like to.

The question is though, what/who is your competition? Are they companies that have clients you want? Are they making more money? Are they creating a better product? Or are they simply in your field?

After thinking this though, I don't think it really is about money. There are pricey companies that deal with large clients, the ones in between and of course, the small guys for individuals or smaller companies. Sure, eventually, a company might build its size from a small business owner to a large corporation, but for instance, a first year fashion graduate's competition is not Christian Dior. In this case, we're talking inspiration and the same goes for graphic designers. There are resources and companies that I visit on a regular basis; they inspire me every day to be a better designer and business owner. So money in many ways is just too subjective.

I also don't think (funny as it may sound) it has very much with being in the same field. As I said above, Christian Dior is not a competitor for the average fashion designer (and rather an inspiration) and just because you do the same thing, doesn't mean you do it the same way (or want to). Of course, it goes the other way as well - if a fashion designer finds that another fashion designer down the street is not creating work that he/she believes lives up to their standard of design, I would think they would also write them off as competition.

So whats that leave us with?

a) they are making a better product/providing better service
b) they are working with clients you want

These two qualities put together are a pretty sure sign of a competitor and someone you may want to have on your radar. Rather then squashing these people, I am finding it is always better to use that energy to make yourself or your product better. What steps do you need to make this happen and how can you make yourself more visible to the clients you want. Or in some cases, can you collaborate with your competition? In the design field in many cases the smartest way to learn and join them in the rankings is by working directly with them.

Otherwise, (meaning they don't have the above two qualities) is it worth paying attention to? I suppose if someone is going out of their way to say not so nice things in an attempt to bring you down you may want to pay them some attention. However, most likely, it just isn't worth your time. Heathy competition is a good thing, learning from those that do something well is the only way to get better at what you do. Even as I write this it makes me want to look more towards my business plan and standards and how I can continue to grow and make Cinnamon the best it can be.

Sunday, March 14, 2010

Back to the Grind!

We are back to work and ready to catch up and take on new projects with a fresh approach! It is amazing what some R&R will do for you! We had some time to reflect and get ready for what is to come.

We have an exciting new contract in the works we can't wait to share... and an extra fun campaign to promote!

Spring is here. (we hope!)

Thursday, March 11, 2010

Victoria Kukushkina's New Brand!

Cinnamon is pleased to be working with Victoria Kukushkina - an inspired and dedicated event architect with flare! If you need someone to take control of your corporate affair talk to this girl! She knows the ropes in Ottawa and has exquisite taste!

Had a fabulous photoshoot at 18 Restaurant today with photographer Andrew Geddes. 18 was so helpful and welcoming... thank you for letting us use your chic space to capture Victoria's new headshots...

Here is a sneak peak of her new look... we are loving it! Up next her website blue print and her twitter page!

Monday, March 8, 2010

Taking some time for R&R

Cinnamon is officially taking a few days off! Should you have an emergency, please email us at and we will be sure to return your email within 24 hours. See you on the 15th!

Friday, March 5, 2010

For You!

I found this on here... and I thought you would like it. Happy birthday to one of the few people in the whole wide world that get me.

Have an FABULOUS day!

Thursday, March 4, 2010

Paper OH MY!

We just finished up a new brand for Custom Paper Works. Kate, the owner and designer for all things paper has been so wonderful to work with. She is creative and genuine, with such positive and constructive feedback.

We can't wait to get started on her website! Check out her new monogram!

Check her out here!

Northern Water Quality Management LIVE!

Cinnamon is pleased to announce that Northern Water's website is live! We have really loved working with the dynamic team over in North Bay - and we hope to be lucky enough to keep working with them!

In the north and need to learn about how to keep your water safe? Call this team! They are fabulous!

Click here to check out their new site!

Monday, March 1, 2010

Sneak Peak at a Toronto Client...

Cinnamon is busy at work with a new client from Toronto. Think GREEN energy. This amazing company helps other corporations make smart green energy choices to save money and the environment.

We will share more soon!